ABOUT ME
Twice agency founder with a dual background in design and an MBA. Strategist and executor. Champion of the underdog. Passionate about ethical, values-led business. Pirate ship captain leading scrappy challenger brands that punch above their weight. Give me your biggest existential problems.
I've recently moved back to California after completing my MBA at Cambridge, a stint leading market entry for Patagonia Provisions in Europe, and co-founding a distillery in Kenya called Procera. I’m currently leading brand development for multiple projects from inception through launch under Alta, my consulting practice.
Using a mix of skillsets in design, entrepreneurship, strategy, and operations, I help to transform good products and companies into great ones.
Prior to graduate school I founded two design agencies in San Francisco. In 2009 I partnered with a friend to start HoffmanChrisman, which was primarily a digital design studio, followed by Alta in 2012, a creative direction and brand strategy consultancy. For over a decade I've worked with clients ranging from ultra-premium wine brands and Fortune 500 companies to start ups and entrepreneurs in wine, lifestyle, consumer, technology, and health industries, as well as the non-profit sector. I'm proud to have contributed to client outcomes netting hundreds of millions of dollars, breathed new life into ailing brands, and brought brilliant, reclusive brands out of the shadows.
APPROACH & GOALS
Great work comes from a marriage of insight and intuition; customer empathy and cultural understanding are as important as market analysis and financial models. I help to bridge that gap, creating vital and interesting products and businesses. I'm pursuing paths in product development, strategy, and general management, and would love to hear from you.
INTERESTS
Brand creation, strategy, and management
PRODUCT DEVELOPMENT & Business model design
SME CONSULTING & Investment
EAST Africa and other emerging markets
